Choosing the best social media platforms for your business can ultimately mean the difference between failure and success, especially if you have a very targeted audience and demographic you want to reach in mind. Selecting the most prominent social networks for your brand ensures you are able to optimize each post, update, and social media marketing campaign you launch.
Facebook is currently the largest social media platform available, with billions of registered users worldwide. Connecting with fans and potential customers on Facebook is possible by launching a page for your brand in addition to creating new Facebook advertising campaigns to run across the network.
Using Facebook is ideal if you prefer in-depth analytic and data from each marketing campaign you launch. Facebook allows you to run campaigns targeted to specific genders, income levels, and even interests or hobbies relevant to your business and brand using keywords and phrases of your choice. When you want to launch robust social media marketing campaigns, Facebook is an optimal social network to get started.
Twitter is another way to gain exposure while promoting links and boosting your website’s overall SEO, or search engine optimization. Twitter users enjoy getting involved in personal threads, witty comebacks, and snarky gossip, which is why Twitter is a network that is ideal for brands targeting younger audiences and audiences more entrenched in the realm of technology and social justice today.
Instagram is a leading social media platform that is highly recommended for brands who have media-heavy updates and content to share with followers and prospective customers. Using Instagram is a great way to showcase advertisements, promotions, and updates to followers with the use of vivid and attractive imagery, graphics, typography, and photography. For businesses and brands that utilize design in advertisements as a part of their branding, using Instagram is a must. Instagram is also useful for remaining current with the latest trends in various industries with the use of hashtags, phrases, and other keywords that are currently trending on the platform itself.
According to Elevated, “Snapchat didn’t fade away and disappear. In fact, the opposite happened. More and more people started using it and now it’s getting so big that it could soon be battling Instagram and Facebook to be the most popular social network.” Using Snapchat is idyllic for brands that are interested in utilizing video media or simply want to reach an audience that is younger and more current with pop culture and today’s latest trends.
Using Pinterest is a way to connect with creative audiences and audiences who prefer customized and personalized items. With Pinterest, share tips, how-to’s, and various tutorials to keep your followers and loyal customers genuinely interested in what your business has to offer.
With the right social media platforms, maximize your brand’s online reach while appealing to the largest audience possible regardless of the market or industry you represent. Understanding the ins and outs of all social media networks today is a way to truly take advantage of each platform and what each one has to offer to businesses and brands.