Can E-commerce Improve Your Site Rankings?

They say that there is no better place that you can hide a dead body than the second page of SERPs. Everyone is trying to get ranked on the top page for their niche’s keywords, making quality SEO an essential investment. However, Google keeps changing their algorithms and requirements every year, which can make it really difficult for some companies to stay on top. Here are a few things that you ought to know about E-commerce and search engine optimization and the practices which will help rank your site better.

E-commerce and Search Engine Optimization

Did you know that 35 percent of all purchases made online start with a Google search? Well, this means that if you want to sell more, you should be thinking about getting top ranks for all the keywords which define your E-commerce site. The big question that most people wonder is whether there is something you can do for your online store to make it rank better in SERPS (Search Engine Results Pages). Luckily, there is a lot that you can do. Here are a few things that need little capital, and SEO know-how to implement for better SEO ranks.

Link building

You want links from reputable websites to point back to your ecommerce site. Links are the first and the most important consideration that Google takes in when deciding how to rank an E-commerce site. This means good quality, not spammy links. The easiest way to get these links is posting on authority blogs which do not require much to have you featured.

Investing in SEO tools for E-commerce

Another way in which you can ensure that your site’s SEO is on point at all times is investing in a good SEO tool for the same. Tools like AWS CloudWatch are designed to work alongside an Amazon ecommerce account to help you keep track of your sales at a glance. They offer assistance such as:

  • How your keywords are ranking
  • Site traffic analytics
  • Insights on lead conversion
  • Troubleshooting SEO problems

Other ways in which you can invest in your E-commerce site’s SEO and get the best returns is through quality onsite content, investing in informative copy for all your pages, and making sure you have all the needed metadata and long-form content in the form of a blog. These are the few implementable ideas which will not only help your E-commerce page get better ranking but will also take your entire website to the top page of SERPs.

How Your Business Should Be Leveraging CrunchBase

crunchbase logo

Image courtesy of Medium

Perhaps you aren’t sure the places to turn to when you want to learn more about a company, CEO, or investor. While the company’s website can be a right place, you will only get the basic information. Fortunately, Crunchbase is the destination to look at if you want to get the heart of a company. Crunchbase is a destination where people can learn more about industry trends and profiles of thousands of private and public companies across the globe. Irrespective of the situation of a Fortune 500 Company, startup, investor, or CEO, Crunchbase adds value to a business strategy.

Stay Ahead of the Curve

Firms operating in a competitive industry should leverage Crunchbase to gain a competitive edge. It allows an enterprise to keep pace with their competitors and see how they rank on search engines. You can use Crunchbase to keep an eye on what other investors are specializing in and who are investing in them, and know when there was an increase or decrease in activity. With these additional features, entrepreneurs can leverage Crunchbase to strategize on how to outperform rivalry firms.

Find Job Opportunities

Jager McConnel, the Chief Executive Officer of Crunchbase, said that a job seeker could leverage Crunchbase features to find open job positions. The search engine allows job seekers to look for jobs in their desired industry. In fact, one can even save time and lessen the complexity of the process by filtering out companies that have no open job positions or are below a specific rating. Visit Crunchbase today and try its latest features if you desire to propel your business to the next level.

Discover Promising Startups

Crunchbase has an advanced search engine that helps investors to find companies and startups that align with their interests. For example, an entrepreneur could be looking for a startup in the beauty industry, and you want it to be located in the United States. In fact, business leaders like Toby Scammell use it to show news and important information and filter out a collection of startups that are still in their early stages and have a promising future. It has advanced features that investors can utilize to filter out specific geographical locations, industries, and ranking.

Your desire could also be to check out the top stars in any industry. Regardless of your financial pursuits, Crunchbase can help accomplished and aspiring entrepreneurs to decide the best places to invest their money. Crunchbase offers access to company profiles and limitless search capabilities to help investors analyze available data and make informed business decisions.
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Top 10 Options for Optimizing Office Operations

Is your company’s office designed for optimal performance? A poorly designed office will hurt your company in multiple ways: it lowers worker satisfaction, reduces productivity, increases overhead expenses and more. To prevent your company’s office from suffering this same fate, consider the 10 following tips.

#1) Have Shorter Meetings

Statistics show that managers and middle-level executives spend up to 35 percent of their time in meetings. If this sounds familiar, try shortening the length of your meetings. You can plan an itinerary beforehand, allowing you to cover all the necessary topics in less time.

#2) Use Ergonomic Furniture

Considering that you probably spend most of your working time sitting, you should choose ergonomic furniture for your office. An ergonomic chair, for example, supports your lower back when sitting to protect against back pain while an ergonomic computer desk features a tray for the keyboard and mouse and a comfortable area on which to place your forearms.

#3) Track Tasks With Google Calendar

If you struggle to keep track of your work-related tasks, try using Google Calendar. Available for the web, Android and iOS device, this free-to-use productivity app allows you to create and track tasks. When a due date is approaching, Google Calendar will even send you a notification. And because it’s tied to your Google account, you can access Calendar from multiple devices. There are other calendar-based productivity apps, but Google Calendar has become the preferred choice among countless business owners and office workers.

#4) Pick a Good Web Host

Don’t overlook the importance of a good web host. If your company has a website or offers web-based products or services, it needs a reputable, fast hosting service. Web hosts are responsible for storing your company’s website or data online. Unfortunately, some hosts provide an unreliable service with sluggish speeds, thereby hindering your company’s ability to succeed online. When choosing a web host, consider a virtual private server (VPS) or dedicated server. Both options are faster and more reliable than shared hosting, making them a smart investment for your company’s operations.

#5) Switch From Paper to Digital Media

Another way to improve your company’s office operations is to switch from paper to digital media. According to this infographic, office workers use an average of 100,000 sheets of paper each year. If your company has just 10 workers, that’s a million sheets of paper. Switching to digital media, however, can eliminate or reduce the need for paper. Rather than printing and mailing documents, for example, perhaps you can create them in a word processing program like Microsoft Word and email them to the intended recipients. Or if printing is a must, according to Citrix, you can replace all the functionality that print servers used to provide, while adding many new features that simplify print management and provisioning, reduce costs, and empower users to install printers for themselves, without calling the help desk.

#6) Open the Blinds

When it’s sunny outside, open the window blinds in your office. Studies have shown that office workers sleep better, are more productive and happier when they are exposed to natural light on a regular basis. It helps to regulate workers’ circadian rhythm, reducing the risk of insomnia and associated fatigue. Taking breaks outside will also expose you to sunlight, but something as simple as opening the blinds may improve your performance in the office.

#7) Eat the Right Foods

You should reevaluate your workday diet to promote long-lasting energy. Many office workers are guilty of choosing processed snack foods and canned or bottled or soda. While convenient and readily available for most workers, these snacks and beverages offer little or no nutritional value. Granted, they may provide you with a short burst of energy, but your energy levels will quickly drop once the sugar wears off. A better idea is to choose complex carbs like grains and vegetables. Complex carbs offer sustainable, long-lasting energy to help you make it through the workday.

#8) Use Cloud Computing

Thousands of companies use cloud computing to lower their overhead expenses. With cloud computing, you can purchase processing power and storage space from a remote server offered by a cloud service provider (CSP). This means less information technology (IT) equipment is needed in your office, allowing you to save money on overhead.

#9) Design With the Right Colors

The colors used in your office’s design can affect its operations. According to Entrepreneur, blue invokes calmness and productivity whereas yellow invokes creativity. By using these colors in your office design, you’ll reap these same benefits.

#10) Allow Workers to Telecommute

Finally, consider adopting a telecommuting policy that allows you and other workers to perform their job from home. According to the Bureau of Labor Statistics (BLS), 24 percent of employees telecommuted in 2015. Adopting this methodology into your company’s practice can improve workers’ productivity levels while also increasing retention rates.

Don’t let your company’s office hinder your ability to succeed. Follow these 10 tips to optimize your office operations and boost your productivity levels.

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5 Businesses Challenging the Way we think About Digital Marketing

The world of digital marketing has undergone a revolution right under our eyes, and currently, brands have moved their marketing efforts from the traditional press to the digital channels. Every company is now hiring digital marketing experts and digital strategists in a bid to be the coolest and to impress the millennials, who are digital natives and comprise of quite a significant section of the market. Here are five businesses that have brought their A-game in digital marketing, and how their campaigns are paying off.


Running an E-commerce platform is not new, in fact, many clothes and apparel brands have opened online stores to try and capture that market segment that would rather have everything delivered to their doorstep. What Zappos is doing differently is that they have implemented policies which address the needs of their customers. For instance, instead of trying to force their customers to want or need specific items, they simply sell what their customers gravitate towards. Another thing to notice about their digital marketing is after sales services. Zappos has two-way free shipping and a year-long money back guarantee. Customers organically rate and recommend the brand for this service.

American Express

The concept of building online communities surrounding one’s brand has been around for a while. This is what American Express has capitalized on and is currently walking their talk about. They have an open forum where they invite industry experts in business-related fields to share their wisdom and expertise. This mega-site gets free content, and American Express does not have to break the bank to pay for it.


People have become more conscious of the dietary choices that they make, and Xyngular has invested in a digital marketing strategy to help people achieve their health goals within the shortest time possible. Their product is structured like a program with milestones, and the aftersales services keep their clients coming back for more of their innovative products. Product quality is king for Xyngular, and this is why their digital marketing is so successful.


With the state of the economy, everyone is looking for tips and ways in which they can save money and possibly make an extra coin. Mint’s strategy is top notch content. They have invested in well-researched leadership practices which earned them a massive following.


Airbnb changed the way that we viewed travel and accommodation permanently. The company was launched because the founders could not afford their rent and are now worth 31 billion dollars. Their digital marketing strategy is all about user-generated images on all social media platforms. The inclusion of humor, ‘how to’ content, and travel guides give their post that viral potential, which has successfully grown their following.

These are some of the companies whose digital marketing stands out from the crowd. The vital component to all these success stories is that content is key, and after-sales service gives your brand all the digital mileage it needs to make a name for itself online.

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How to Manage Employees Remotely

If you run a business remotely, you need to have the right toolset in order to make it work. This is true whether you run your office from your home, another country, or down the street. Having the following strategies in place will help you get more out of your team to boost profits and reduce wasted energy:


There is no excuse for not communicating with your employees in this day and age. In the decades of the past, you might be out of town or at home and have no way to reach someone except for a telephone line, if that. Today, with apps and phones in your pocket, you can communicate with your whole team.

Use a service like Slack that lets everyone gain access to a chat room. They can upload documents to keep you updated on their projects, send you a message for signing off on a new venture, or simply video call you to do a quick meeting. Say goodbye to email.

Set Expectations

Make it clear from the start that just because you aren’t there in person does not mean you don’t expect them to deliver exceptional results. Have different measuring systems for productivity such as sales, customer service ratings, and other metrics. This establishes that you reward performance and results, not just the time they spend at work.

Check-In and Have a Presence

Just because you might not be there in person for most of the time does not mean you should not have some kind of way to check in on the team and the office. For instance, cameras can live-feed to your smartphone or laptop so you can make sure everything is as expected during after-hours. Even better, schedule an occasional meeting or social event outside of the office so they can see you in person and feel connected to you. Team members that feel they have a personal relationship with their boss will want to go above and beyond to deliver results for you. Find ways to create these bonds over drinks or games as much as you can, even if only every quarter.

When it comes to modern day business, the digital technology that the internet has brought has freed up the time and location of managers everywhere. However, with great power comes great responsibility. Use the tactics above and make sure that your company runs just as smoothly in your absence as if you were there in person.

Now that you know how to use new technologies to effectively maximize employees, you can now keep on progressing by expanding your business. We at Wiregrass Advertising are obsessed with growth in the modern age. Get in contact with us and let’s grow together!


9 Most Effective Apps for Internal Communication |

Office Automation is Going Mobile | ADT

6 Software Tools for Monitoring Employee Productivity | Huffington Post

Measuring Employee Productivity | BizFilings

5 Marketing Principles to Help You Navigate New Media

In today’s business world, the media changes rapidly. Different platforms, channels, and tools pop up every day. You need to understand how to handle new media. If you don’t, you could put your business in a position of jeopardy. Here are five marketing principles that transcend technology and help you get more conversions regardless of fads:

1. Get Attention

Today, people have an attention span of 8 seconds or less. This is down from about 12 seconds in the year 2000. That massive swing is due to the immense amount of distractions at our disposal. To cut through the noise, your ads need to be bold: use creative imagery, provocative headlines, and incredible offers to encourage attention and clicks.

2. Build Interest with Relevant Information

Once you have caught the eye of your prospect, entice them to engage further. Include relevant examples of past success stories like reviews and testimonials, as well as industry factoids. As long as it speaks to their core needs and wants, you’re on the right track.

3. Focus on Emotion and Desire


Image courtesy of Healing Library

To truly take your marketing to the next level, you need to sell an emotion rather than a product. People don’t buy “things.” Instead, they buy the way that thing makes them feel. Make sure you understand the underlying emotional psychology behind why people like your product and leverage that to its fullest.

4. Ask for Action (Always)

Many business owners make the mistake of assuming that once someone has gone through most of their sales funnel, they will simply buy or signup at will. The truth is, people need that extra push over the edge. A call to action acts like a subconscious demand to your prospect to take the final step in converting to a customer, subscriber, or fan.

5. Test, Test, Test

Small Business Trends

Image courtesy of Small Business Trends

No marketing plan is complete without proper testing. The ad that performed the best for you last week might not do the same next week. Use A/B testing to switch out the best performing headlines, images, and content at every stage of the funnel to reduce spending and boost profits.

When it comes to new media, there is nothing that exists today in terms of principles that is any different. The look, layout, and feel of a new platform might take some getting used to. Besides that, if you use the principles above, you can master new media with proven marketing tactics that boost your visibility and convert more customers.

Best Practices For Improving E-commerce Conversion

Many online businesses today are struggling with converting their visitors into paying customers; this is known as e-commerce conversion. While people are visiting their e-commerce platforms, very few people are purchasing from their platforms.

This presents a problem as the effort and resources you put into your e-commerce platform goes to waste. It doesn’t have to be this way. The following are some practices that could help you improve your e-commerce conversion.

1. Search engine optimization or SEO

To improve your e-commerce conversion, it is essential that you optimize your websites. Why is this significant? A search engine is an essential tool that businesses should understand how to use. They are usually used by people who are actively seeking to find you or the products and services that you are selling.

For this reason, it is imperative that you perform well on search engine results. Search engine optimization can help you accomplish this.

SEO covers a wide range of activities from relevancy to content. You will, however, need to ensure that your site content is excellent. You can use any type of multimedia to make it so. For example, you can use various formats of multimedia, such as text, images, and video. Your product descriptions should be excellently written. Similarly, the pictures of your products should be unique and clear in order to entice a purchase. Videos can also be a great asset to your site as you use them to break up content, show your customers how to make a purchase on your site, and to successfully showcase some of your best products.

You should also make sure that your content is relevant and interesting. Being relevant and using keywords related to your products and services you offer on your site will help your SEO ranking when someone uses search engines to find your site. These things will definitely help increase your conversion.

You should also ensure that you improve the loading speed of your site. Sites that have a slow loading speed, which usually is more than 2 seconds, often have a high bounce rate. About 64% of customers, who do not like the performance and loading site of an online store take their business elsewhere. For this reason, your online store should load in less than two minutes.

You should also take advantage of mobile apps to boost your conversion. Mobile apps accounts for more than half of online users thus making your online store accessible by mobile app is likely to increase your conversion.

Similarly, take advantage of localization. Since search engine users are actively seeking something, they often need it fast. Therefore, they are likely to search for what they want within their surroundings. Specify your business area and list it on local directories.

Additionally, as search engines seek to provide the most relevant content to users, making your online store mobile-friendly and taking advantage of localization can help your online search rank increase profoundly.

2. Have a unique selling point (USP)

What is setting your online store apart from your competitors? The answer to this question can be the key to your conversion woes. Quite often, online stores that struggle offer nothing that sets them apart from their competitors.

You can have a USP by employing the following suggestions. You can offer free deliveries which your competitors do not have. You may also provide better price discounts compared to your competitors or you can provide better customer service with excellent after-sales services.  

Having a USP will attract more customers to your online store. This will help you as more traffic will often translate into improved conversion.

3. Make the customer journey as smooth as possible

The moment a potential customer makes contact with your online store, his experience can significantly determine whether he will continue to shop with you or take his business elsewhere.

In e-commerce, the customer journey plays a crucial role in the ultimate conversion. From the start, ensure that possible customers find your business by employing the right marketing for your e-commerce platform. Make your landing pages catchy for when they visit your site. This will help reduce the bounce rate on your platforms. You should also make it easy for customers to select and purchase items.

There should be a place where the potential customers can perform a quick search of your online store. Great product descriptions will help them know what your products are as they search for the items that they need or want.

You should make adding and removing items to their online carts simple. Make the steps for placing and paying for an order easy to follow as well. Complicated payment systems tend to drive customers away.

Engaging third party payment processing which enables you to take advantage of different currencies can be a big boost in your conversion. Once an order is placed and paid for, following through with a quick delivery of your product. Have a return policy readily available to customers and have a place on your site where they can rate your services. Excellent reviews are great for helping your e-commerce conversion.

Satisfied customers may come back to shop with you or even recommend your store to other customers. Maximizing your e-commerce stores profits means optimizing every stage of Conversion Funnels.

4. Make great use of analytics and tools

Analytics can play a key role when you want to study your performance and ultimately make key changes that may lead to an improvement in your conversion.

Information such as the number of visitors, measuring conversion, bounce rate, and where visitors are originating from can provide vital information that may help you make relevant decisions for your online store. Sometimes those numbers show you aren’t doing very well and an in depth analysis of the data can give you an idea of where the problem is. Once you change something for those problem areas, you’ll be able to increase the conversion of your site.

While e-commerce businesses are struggling to understand conversion, these are the best practices to significantly boost your conversion. Employ them see your success grow.


Choosing The Right Images For Your Blog Post

If you’re a blogger, you probably know that the design of your blog posts is very important. Part of creating a beautiful design for a blog is understanding how to use images and photos to accompany your posts. However, you may have not known that certain images can actually hurt your post performance due to file size, dimensions, quality, cost, and more. These are five handy tips for choosing the right images every time for your blog posts.

Quality and Dimensions

Graphic Design

(Image Credit:

The idea behind adding photos to your blog post is to create imagery and enhance engagement, but with lower quality photos and/or large dimensions, they could possibly take away from your post. As a rule of thumb, it’s a good idea to opt for a quality that is easy on the eyes, yet light in file size. Likewise, images with large dimensions tend to carry bigger file sizes, and they can occupy a lot of room in your post. Always check your image file sizes before uploading, and ensure they won’t crowd your text.

Optimizing for Faster Load Times

Loading times

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Creating fast loading times for your images is arguably one of the most crucial parts of optimizing your blog. Images that slowly load, or even fail to load at all, are enough to drive some users away or cause them to think something is wrong with your website. Luckily, there are super easy ways to get a grip on your image loading times.

You can easily manipulate an image’s file size by merely choosing the correct filetype. JPG/JPEG files tend to be rather small in size, but they can lose quality over time as they are saved over and over. On the plus side, it’s pretty easy to manipulate a JPEG file size with an image editing program without sacrificing much quality. GIF files tend to work well for smaller, more simple images, and PNG is a solid choice for images that require high quality or transparency.

Take Your Own Photos

Digital Trends

(Image Credit: )

If you’re struggling to find the right photos to fit your blog post, you may have overlooked the opportunity to just take your own. If you have an up-to-date smartphone with a decent camera, or if you want to invest in a cool camera of your own, you can start to snap your pictures. Not only does taking your own photos give you a chance to express your own creativity, but it protects your wallet from falling victim to expensive stock photography websites. Not to mention, you will also never have to worry about the sudden, rogue copyright claim in the future.

Locating Free Images

Beach Camera

(Image Credit:

Luckily, there are also countless resources available for free stock photography. In some cases, you might need to attribute to the photographer in exchange for using their work for free, and in other cases, you might be able to use the photography with no mention at all! Canva and Pexels are both wonderful places to get started.

Black and White Imagery

Kitchen Photo

(Image Credit:

Using black and white to lower a photo’s file size is a known tactic throughout the design community, and it can even help you narrow down your search for the right blog post photos. If you’re wondering when to use black and white images in a blog post if ever, there are a couple of ideal instances.


If the image you want to use is already black and white, washed out, or if black and white would suit it, it’s a good idea to opt for black and white. However, the key to getting a small file size is loading the image in question into your favorite image editing program and changing the color mode to grayscale. Save in either JPEG or PNG format, depending on your preferences.


5 Tools Every New Business Needs

Running a company today is made simpler and faster with the help of automated software and new, innovative technology. Most are tools anyone can use to manage every aspect of a business. Today, you can find accounting programs in addition to software for marketing or business management. Here are five different tools recommended to help your small business succeed.

1. QuickBooks

QuickBooks is the gold-standard of accounting software programs. It is used by many small business owners to track inventory, record payment receipts, manage bank accounts, and more. It’s easy to use by any professional who is not an accountant but needs to track day-to-day business finances.

2. Word

Microsoft Word is the software everyone uses to record and organize information. It is one of the simplest and most important tools to use for information management. Many small business owners use Word to complete their daily, weekly, and monthly tasks. Their excel, powerpoint, and other program functions keep you connected and give you the ability to send your most important documents more easily.

3. Womply

Womply is a tool you can use to create and maintain an effective marketing campaign. Reach out to your customers using an automated email service, and maintain their profiles in a single database. Protect your business reputation with a 24/7 monitoring service that alerts you about negative threats from competitors and customers. Use Womply’s software to track your revenues and improve the ways that you retain customers.

4. Online Marketing Expertise

Your marketing efforts depend entirely on your industry, demographic, market, and budget. If you don’t have much experience in the marketing sphere, or are looking to expand your online efforts, it might be a good idea to use an online service. Experts work with clients to completely manage their Facebook accounts, email campaigns, and other marketing planning. This leaves you free to focus on the other important parts of your own business or service, and gives you more freedom and reach in the community and local market.


Every professional needs common tools like Word and QuickBooks to run a business, but they also need programs to fill in the gaps of features that aren’t covered. is an online customer relationship management system that you use to track sales leads.

Nearly every business owner collects leads from new customers that could number in the hundreds or thousands. This system makes it easier to organize this vast amount of information in one database. To increase profits, track the actions and results of your sales team.

All small business owners need special tools to record and maintain information. The type of software needed depends on the unique services of every company. These are just five major tools most small businesses need to succeed.

How SEO is Tied to Content on Your Website Blog

When you are building an online business, one of the first things that an experienced digital marketer will tell you is how vital keyword selection when blogging is to the overall success of your venture.

Writing Target Content Helps Attract Website Visitors

Everyone wants to draw more views and engagement from their content. The easiest and most frictionless way to invite new interested visitors to your blog or website is by focusing on the wants and needs of your viewers and offering target content that speaks directly to the audience.

Your website blog serves as a ‘hub’ of activity, providing you with a place to connect all of your digital marketing efforts in one central web destination.

When blogging to help increase search engine rankings and visibility, it is always a logical idea to write target content, as well as provide any resource links to your primary website pages.

Make Quality Content

You should also be sure to follow all of the ‘best practices’ for technical writing. By this, I don’t mean you need to learn how to become a technical writer, but instead, make sure that you complete all of the technical details such as adding a focus keyword, making sure that you’ve filled out your webpage descriptions, make sure your content is long enough, and you’ve added rich snippets to your post.

By doing so, you assist website crawlers, search engine spiders, your blog readers, and website visitors to navigate to more essential or cornerstone content available on your site.

If you operate an ECommerce website, blog posts with target content that helps support the sales of the products or services you offer is a way to reduce the blended costs you’re paying for marketing. Further, a relevant and trendy blog post gives you something fresh and unique that you can share on your social media platforms, helping you to connect with your most avid and engaged social media following.

Don’t Forget Your Keyword Research

Before writing your blog post, give some thought to what keywords you are hoping to rank for as a result of the update. If you are having troubles figuring out what to write about, consider using Google Keyword Planner for inspiration. Having a plan for your content is helpful for increasing website traffic, conversions, and other essential web metrics.

Your blog is a powerful tool in your marketing toolbox. Use it wisely to achieve your business goals. The best way to make your blog work for you is to make quality content. There are no shortcuts to making an effective blog. Just remember content is king and you will end up blogging like a professional in no time.