How to Manage Corporate Reputation in the Age of Outrage

Reputation Management

Building a brand is a process that takes years for most people. Unfortunately, in the age of social media and outrage culture, all the hard work that goes into building a brand can be undone in mere hours.

Managing brand conversations can quickly spin out of control on social platforms. All it takes is one little slip-up or misunderstanding, and one unsatisfied customer making a post about it. Before you know it, the incident is broadcast out across the internet and shared with thousands of people. Because of this phenomenon, brands are having a harder time upholding their reputation.

By practicing some of these digital public relation strategies, you can manage your brand equity and uphold a positive image in the public eye.

Social Media Management

Most brands have found it a necessity to create digital communication assets to help them boost their visibility and also to act as a marketing tool. However, as the information age shapes up, these social media assets are slowly morphing into platforms where customers sound off on what they feel about the brand and the goods or services offered. Companies have, therefore, learned to gradually change their social media assets into a customer service tool where their followers get timely solutions to their queries.

The Proper Use of Micro-influencers

We are at an age where millennials, and the digital community in general, will boycott a brand because a particular celebrity or influencer that they follow expressed disappointment in that brand. According to Medium, to prevent these boycotts from happening, smart businesses are creating partnerships and positive relationships with influencers. These micro-influencers act like brand ambassadors and ensure that the conversations going on around a brand stay positive.

Analytics and Monitoring

Another technique that is catching up in popularity when it comes to online reputation management is analytics and monitoring. In the past, monitoring was limited to traditional media channels. However, companies are now investing in software and applications which help them listen in on their brand mentions, understand the tonality of the conversations, and figure out the source of any negative information.

The amount of information shared across social platforms is staggering. Readers rarely have the time to figure out the authenticity of the information that they read, yet often they believe it. This principle holds true for malicious content, whether it is a tweet or a blog post, and whether it is true or not.

Reputation Controls Your Visibility

Even if you have the best business out there, you need to be on top of your reputation through marketing. As Toby Scammell points out, your reputation controls who finds you, how often they come back, and the health of your business. Actively using marketing to put yourself at the top of the positive results for your industry will help people associate you with authority. This is also important for burying any false attacks or past problems you may have had.

It can feel like you are trying to navigate a minefield sometimes, but your reputation is one of the most important things your business has, so make sure you don’t let it fall by the wayside.

5 Remote Management Apps for Your Growing Business

Remote teams are no longer a preserve of multinationals. Even small businesses are leveraging the advantages of scattered staff. Interconnectivity in the world is no longer a puzzle, and the things that bind us together are becoming more apparent. It means we can now work with global citizens without physical connectivity. Various business tasks and processes need teams that ought to work effectively. To do that, you need several tools. Here is a list of remote management software that you can use.

Slack: Flawlessly Manage Team Communication and Engagement

Agile project management requires that each team member play a significant role. The first step is to define players and their overall position in the project. Slack is a remote management software that combines agile techniques with a communication board. You can create various channels for various teams within the pipeline. Slack is virtually your office; it brings the office chit-chat alive through chats, videos, and images. You can use Asana or Trello together with Slack.

Dropbox: For All File Management Needs

Document storage and retrieval can be chaotic. Employees browse through dozens of files before they find the one. With Dropbox, all your file management needs come alive. You can make all project documents available to your team with just a link. It gives you unlimited storage and compatibility with other agile technologies. You can use it to avail project documents for your units on Slack, too.

Zoho One: A Bundle of 40 Business Apps Including CRM, Sales, and Social Media

Every business grapples with a myriad of processes and functions. Some of the tasks choking business operations include inventory, marketing, and customer relationship. Zoho One combines social media management software with 39 other business solutions. You may think that the app is bulky; in fact, the lightweight program can run on your phone. This great tool brings together teams working in various departments.

Skype: Video Communication

Personal communication between individuals within an organization can be strained in the absence of physical meetings. To improve body language understanding, which is critical in effective communication, Skype is your go-to app. All you need is reliable internet connectivity, and you can have your meeting comfortably.

Realtimeboard: Team-Bonding Time Brought Digital

You don’t have to ditch the usual morning brainstorming session because your teams are miles apart. This app gives you the same undiluted feeling of the office team talk. You can map your daily tasks, provide motivational team-talk while crunching the numbers on the board, or even conduct a short training schedule. People operating online freelancers such as news channels can hold morning briefs via RealtimeBoard. If you need to update your subcontractors about new plumbing requirements, you can do that comfortably.

Clean Intelligent: Inspect For Issue

Based on this cleaning inspection software’s results, you can automatically create and submit work orders to your employees so issues can be taken care of right away. Stay ahead of cleaning issues before clients even notice there is a problem. Increase transparency and build relationships of trust with your clients. This is an especially great software if you know you’re going to be busy in the next few months of work.

Conclusion

These and other tools in the market can improve the management of your teams, virtual or in-house. All you have to do is evaluate each management software category thoroughly. Train your staff on how to use technology; do not assume that they know. If you’re looking to read more business-related tips and tricks, be sure to check out our articles here.

The 4 Best Business Practices Every Startup Should Focus On

startup, running a new business

As an entrepreneur, you need to understand that starting and running a business involves challenging tasks that require sacrifice and determination. In the early days of your business, you need to focus on gaining new customers, creating a solid foundation, managing momentum and building a good reputation for your business. Moreover, you need to learn the best business practices from your mentor and experienced businesspersons in your region. You can also use online sources to learn about how to start and run a small business successfully. You are likely to face challenges when starting a profit-oriented firm.

For instance, if other companies sell the same products or services you are planning to launch, you will face competition. Therefore, if you want to surpass your competitors, you have to come up with a unique strategy to help you solve problems that are likely to arise. Additionally, you need to make sure that your customers are satisfied with your goods or services, which will help you to build a good customer base. This article provides the top four business practices that each startup should consider.

Making Informed or Data-Driven Decisions

The decision-making strategy that you use will determine the success of your business. As an entrepreneur, if you want your business to grow, you should make informed decisions. It is advisable to consider facts and equip yourself with adequate knowledge to help you make excellent decisions to drive your business forward. Moreover, you should involve all the stakeholders in decision making, including your employees. Once you involve your workers in decision making, they will be proud of their ideas and the success of the company. They will also feel motivated and appreciated by the management of the organization.

Improving the Safety of Workers

The safety of your workers should be part of your corporate culture. As an entrepreneur, if you want to avoid legal entanglements, you should improve the safety of your employees. When you boost the safety of your workers, the level of production will increase. For instance, it is advisable to provide safety garments. Failure to wear safety garments in the workplace should lead to penalties. You should also train your employees how to use the company’s machinery and safety equipment such as fire extinguishers. Moreover, you should discourage workplace harassment.

Hiring the Right People

You cannot use the wrong people to achieve your company’s goals and objectives. Therefore, as an employee, you have to recruit the best employees for the growth of your business. When hiring, you must vet recruits thoroughly to help you get the right workers. For instance, you should contact their previous employers to assist you with the work history of the recruits. Also, you have to ensure that your employees have the right skills to take your business to the next level. They must be determined to help your business grow.

Lean Manufacturing

As an entrepreneur, you should adopt lean manufacturing (lean thinking), in order to have a competitive edge. This is a waste minimization strategy that focuses on what adds value to your business. The five principles of this practice include seeking perfection, identifying value, establishing pull, creating flow and mapping the value stream. Once you follow these principles, you will increase profits, reduce costs, and increase production. For more information on these practices, check here for free lean manufacturing and safety guides.

Other business practices that every startup should focus include providing excellent customer service, boosting the morale of your employees, and setting team expectations. These practices will improve productivity and make your business unique.

Can E-commerce Improve Your Site Rankings?

They say that there is no better place that you can hide a dead body than the second page of SERPs. Everyone is trying to get ranked on the top page for their niche’s keywords, making quality SEO an essential investment. However, Google keeps changing their algorithms and requirements every year, which can make it really difficult for some companies to stay on top. Here are a few things that you ought to know about E-commerce and search engine optimization and the practices which will help rank your site better.

E-commerce and Search Engine Optimization

Did you know that 35 percent of all purchases made online start with a Google search? Well, this means that if you want to sell more, you should be thinking about getting top ranks for all the keywords which define your E-commerce site. The big question that most people wonder is whether there is something you can do for your online store to make it rank better in SERPS (Search Engine Results Pages). Luckily, there is a lot that you can do. Here are a few things that need little capital, and SEO know-how to implement for better SEO ranks.

Link building

You want links from reputable websites to point back to your ecommerce site. Links are the first and the most important consideration that Google takes in when deciding how to rank an E-commerce site. This means good quality, not spammy links. The easiest way to get these links is posting on authority blogs which do not require much to have you featured.

Investing in SEO tools for E-commerce

Another way in which you can ensure that your site’s SEO is on point at all times is investing in a good SEO tool for the same. Tools like AWS CloudWatch are designed to work alongside an Amazon ecommerce account to help you keep track of your sales at a glance. They offer assistance such as:

  • How your keywords are ranking
  • Site traffic analytics
  • Insights on lead conversion
  • Troubleshooting SEO problems

Other ways in which you can invest in your E-commerce site’s SEO and get the best returns is through quality onsite content, investing in informative copy for all your pages, and making sure you have all the needed metadata and long-form content in the form of a blog. These are the few implementable ideas which will not only help your E-commerce page get better ranking but will also take your entire website to the top page of SERPs.

How Your Business Should Be Leveraging CrunchBase

crunchbase logo

Image courtesy of Medium

Perhaps you aren’t sure the places to turn to when you want to learn more about a company, CEO, or investor. While the company’s website can be a right place, you will only get the basic information. Fortunately, Crunchbase is the destination to look at if you want to get the heart of a company. Crunchbase is a destination where people can learn more about industry trends and profiles of thousands of private and public companies across the globe. Irrespective of the situation of a Fortune 500 Company, startup, investor, or CEO, Crunchbase adds value to a business strategy.

Stay Ahead of the Curve

Firms operating in a competitive industry should leverage Crunchbase to gain a competitive edge. It allows an enterprise to keep pace with their competitors and see how they rank on search engines. You can use Crunchbase to keep an eye on what other investors are specializing in and who are investing in them, and know when there was an increase or decrease in activity. With these additional features, entrepreneurs can leverage Crunchbase to strategize on how to outperform rivalry firms.

Find Job Opportunities

Jager McConnel, the Chief Executive Officer of Crunchbase, said that a job seeker could leverage Crunchbase features to find open job positions. The search engine allows job seekers to look for jobs in their desired industry. In fact, one can even save time and lessen the complexity of the process by filtering out companies that have no open job positions or are below a specific rating. Visit Crunchbase today and try its latest features if you desire to propel your business to the next level.

Discover Promising Startups

Crunchbase has an advanced search engine that helps investors to find companies and startups that align with their interests. For example, an entrepreneur could be looking for a startup in the beauty industry, and you want it to be located in the United States. In fact, business leaders like Toby Scammell use it to show news and important information and filter out a collection of startups that are still in their early stages and have a promising future. It has advanced features that investors can utilize to filter out specific geographical locations, industries, and ranking.

Your desire could also be to check out the top stars in any industry. Regardless of your financial pursuits, Crunchbase can help accomplished and aspiring entrepreneurs to decide the best places to invest their money. Crunchbase offers access to company profiles and limitless search capabilities to help investors analyze available data and make informed business decisions.
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Top 10 Options for Optimizing Office Operations

Is your company’s office designed for optimal performance? A poorly designed office will hurt your company in multiple ways: it lowers worker satisfaction, reduces productivity, increases overhead expenses and more. To prevent your company’s office from suffering this same fate, consider the 10 following tips.

#1) Have Shorter Meetings

Statistics show that managers and middle-level executives spend up to 35 percent of their time in meetings. If this sounds familiar, try shortening the length of your meetings. You can plan an itinerary beforehand, allowing you to cover all the necessary topics in less time.

#2) Use Ergonomic Furniture

Considering that you probably spend most of your working time sitting, you should choose ergonomic furniture for your office. An ergonomic chair, for example, supports your lower back when sitting to protect against back pain while an ergonomic computer desk features a tray for the keyboard and mouse and a comfortable area on which to place your forearms.

#3) Track Tasks With Google Calendar

If you struggle to keep track of your work-related tasks, try using Google Calendar. Available for the web, Android and iOS device, this free-to-use productivity app allows you to create and track tasks. When a due date is approaching, Google Calendar will even send you a notification. And because it’s tied to your Google account, you can access Calendar from multiple devices. There are other calendar-based productivity apps, but Google Calendar has become the preferred choice among countless business owners and office workers.

#4) Pick a Good Web Host

Don’t overlook the importance of a good web host. If your company has a website or offers web-based products or services, it needs a reputable, fast hosting service. Web hosts are responsible for storing your company’s website or data online. Unfortunately, some hosts provide an unreliable service with sluggish speeds, thereby hindering your company’s ability to succeed online. When choosing a web host, consider a virtual private server (VPS) or dedicated server. Both options are faster and more reliable than shared hosting, making them a smart investment for your company’s operations.

#5) Switch From Paper to Digital Media

Another way to improve your company’s office operations is to switch from paper to digital media. According to this infographic, office workers use an average of 100,000 sheets of paper each year. If your company has just 10 workers, that’s a million sheets of paper. Switching to digital media, however, can eliminate or reduce the need for paper. Rather than printing and mailing documents, for example, perhaps you can create them in a word processing program like Microsoft Word and email them to the intended recipients. Or if printing is a must, according to Citrix, you can replace all the functionality that print servers used to provide, while adding many new features that simplify print management and provisioning, reduce costs, and empower users to install printers for themselves, without calling the help desk.

#6) Open the Blinds

When it’s sunny outside, open the window blinds in your office. Studies have shown that office workers sleep better, are more productive and happier when they are exposed to natural light on a regular basis. It helps to regulate workers’ circadian rhythm, reducing the risk of insomnia and associated fatigue. Taking breaks outside will also expose you to sunlight, but something as simple as opening the blinds may improve your performance in the office.

#7) Eat the Right Foods

You should reevaluate your workday diet to promote long-lasting energy. Many office workers are guilty of choosing processed snack foods and canned or bottled or soda. While convenient and readily available for most workers, these snacks and beverages offer little or no nutritional value. Granted, they may provide you with a short burst of energy, but your energy levels will quickly drop once the sugar wears off. A better idea is to choose complex carbs like grains and vegetables. Complex carbs offer sustainable, long-lasting energy to help you make it through the workday.

#8) Use Cloud Computing

Thousands of companies use cloud computing to lower their overhead expenses. With cloud computing, you can purchase processing power and storage space from a remote server offered by a cloud service provider (CSP). This means less information technology (IT) equipment is needed in your office, allowing you to save money on overhead.

#9) Design With the Right Colors

The colors used in your office’s design can affect its operations. According to Entrepreneur, blue invokes calmness and productivity whereas yellow invokes creativity. By using these colors in your office design, you’ll reap these same benefits.

#10) Allow Workers to Telecommute

Finally, consider adopting a telecommuting policy that allows you and other workers to perform their job from home. According to the Bureau of Labor Statistics (BLS), 24 percent of employees telecommuted in 2015. Adopting this methodology into your company’s practice can improve workers’ productivity levels while also increasing retention rates.

Don’t let your company’s office hinder your ability to succeed. Follow these 10 tips to optimize your office operations and boost your productivity levels.

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5 Businesses Challenging the Way we think About Digital Marketing

The world of digital marketing has undergone a revolution right under our eyes, and currently, brands have moved their marketing efforts from the traditional press to the digital channels. Every company is now hiring digital marketing experts and digital strategists in a bid to be the coolest and to impress the millennials, who are digital natives and comprise of quite a significant section of the market. Here are five businesses that have brought their A-game in digital marketing, and how their campaigns are paying off.

Zappos

Running an E-commerce platform is not new, in fact, many clothes and apparel brands have opened online stores to try and capture that market segment that would rather have everything delivered to their doorstep. What Zappos is doing differently is that they have implemented policies which address the needs of their customers. For instance, instead of trying to force their customers to want or need specific items, they simply sell what their customers gravitate towards. Another thing to notice about their digital marketing is after sales services. Zappos has two-way free shipping and a year-long money back guarantee. Customers organically rate and recommend the brand for this service.

American Express

The concept of building online communities surrounding one’s brand has been around for a while. This is what American Express has capitalized on and is currently walking their talk about. They have an open forum where they invite industry experts in business-related fields to share their wisdom and expertise. This mega-site gets free content, and American Express does not have to break the bank to pay for it.

Xyngular

People have become more conscious of the dietary choices that they make, and Xyngular has invested in a digital marketing strategy to help people achieve their health goals within the shortest time possible. Their product is structured like a program with milestones, and the aftersales services keep their clients coming back for more of their innovative products. Product quality is king for Xyngular, and this is why their digital marketing is so successful.

Mint

With the state of the economy, everyone is looking for tips and ways in which they can save money and possibly make an extra coin. Mint’s strategy is top notch content. They have invested in well-researched leadership practices which earned them a massive following.

Airbnb

Airbnb changed the way that we viewed travel and accommodation permanently. The company was launched because the founders could not afford their rent and are now worth 31 billion dollars. Their digital marketing strategy is all about user-generated images on all social media platforms. The inclusion of humor, ‘how to’ content, and travel guides give their post that viral potential, which has successfully grown their following.

These are some of the companies whose digital marketing stands out from the crowd. The vital component to all these success stories is that content is key, and after-sales service gives your brand all the digital mileage it needs to make a name for itself online.

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How to Manage Employees Remotely

If you run a business remotely, you need to have the right toolset in order to make it work. This is true whether you run your office from your home, another country, or down the street. Having the following strategies in place will help you get more out of your team to boost profits and reduce wasted energy:

Communicate

There is no excuse for not communicating with your employees in this day and age. In the decades of the past, you might be out of town or at home and have no way to reach someone except for a telephone line, if that. Today, with apps and phones in your pocket, you can communicate with your whole team.

Use a service like Slack that lets everyone gain access to a chat room. They can upload documents to keep you updated on their projects, send you a message for signing off on a new venture, or simply video call you to do a quick meeting. Say goodbye to email.

Set Expectations

Make it clear from the start that just because you aren’t there in person does not mean you don’t expect them to deliver exceptional results. Have different measuring systems for productivity such as sales, customer service ratings, and other metrics. This establishes that you reward performance and results, not just the time they spend at work.

Check-In and Have a Presence

Just because you might not be there in person for most of the time does not mean you should not have some kind of way to check in on the team and the office. For instance, cameras can live-feed to your smartphone or laptop so you can make sure everything is as expected during after-hours. Even better, schedule an occasional meeting or social event outside of the office so they can see you in person and feel connected to you. Team members that feel they have a personal relationship with their boss will want to go above and beyond to deliver results for you. Find ways to create these bonds over drinks or games as much as you can, even if only every quarter.

When it comes to modern day business, the digital technology that the internet has brought has freed up the time and location of managers everywhere. However, with great power comes great responsibility. Use the tactics above and make sure that your company runs just as smoothly in your absence as if you were there in person.

Now that you know how to use new technologies to effectively maximize employees, you can now keep on progressing by expanding your business. We at Wiregrass Advertising are obsessed with growth in the modern age. Get in contact with us and let’s grow together!

Resources:

9 Most Effective Apps for Internal Communication | Business.com

Office Automation is Going Mobile | ADT

6 Software Tools for Monitoring Employee Productivity | Huffington Post

Measuring Employee Productivity | BizFilings

5 Marketing Principles to Help You Navigate New Media

In today’s business world, the media changes rapidly. Different platforms, channels, and tools pop up every day. You need to understand how to handle new media. If you don’t, you could put your business in a position of jeopardy. Here are five marketing principles that transcend technology and help you get more conversions regardless of fads:

1. Get Attention

Today, people have an attention span of 8 seconds or less. This is down from about 12 seconds in the year 2000. That massive swing is due to the immense amount of distractions at our disposal. To cut through the noise, your ads need to be bold: use creative imagery, provocative headlines, and incredible offers to encourage attention and clicks.

2. Build Interest with Relevant Information

Once you have caught the eye of your prospect, entice them to engage further. Include relevant examples of past success stories like reviews and testimonials, as well as industry factoids. As long as it speaks to their core needs and wants, you’re on the right track.

3. Focus on Emotion and Desire

healerslibrary

Image courtesy of Healing Library

To truly take your marketing to the next level, you need to sell an emotion rather than a product. People don’t buy “things.” Instead, they buy the way that thing makes them feel. Make sure you understand the underlying emotional psychology behind why people like your product and leverage that to its fullest.

4. Ask for Action (Always)

Many business owners make the mistake of assuming that once someone has gone through most of their sales funnel, they will simply buy or signup at will. The truth is, people need that extra push over the edge. A call to action acts like a subconscious demand to your prospect to take the final step in converting to a customer, subscriber, or fan.

5. Test, Test, Test

Small Business Trends

Image courtesy of Small Business Trends

No marketing plan is complete without proper testing. The ad that performed the best for you last week might not do the same next week. Use A/B testing to switch out the best performing headlines, images, and content at every stage of the funnel to reduce spending and boost profits.

When it comes to new media, there is nothing that exists today in terms of principles that is any different. The look, layout, and feel of a new platform might take some getting used to. Besides that, if you use the principles above, you can master new media with proven marketing tactics that boost your visibility and convert more customers.

Best Practices For Improving E-commerce Conversion

Many online businesses today are struggling with converting their visitors into paying customers; this is known as e-commerce conversion. While people are visiting their e-commerce platforms, very few people are purchasing from their platforms.

This presents a problem as the effort and resources you put into your e-commerce platform goes to waste. It doesn’t have to be this way. The following are some practices that could help you improve your e-commerce conversion.

1. Search engine optimization or SEO

To improve your e-commerce conversion, it is essential that you optimize your websites. Why is this significant? A search engine is an essential tool that businesses should understand how to use. They are usually used by people who are actively seeking to find you or the products and services that you are selling.

For this reason, it is imperative that you perform well on search engine results. Search engine optimization can help you accomplish this.

SEO covers a wide range of activities from relevancy to content. You will, however, need to ensure that your site content is excellent. You can use any type of multimedia to make it so. For example, you can use various formats of multimedia, such as text, images, and video. Your product descriptions should be excellently written. Similarly, the pictures of your products should be unique and clear in order to entice a purchase. Videos can also be a great asset to your site as you use them to break up content, show your customers how to make a purchase on your site, and to successfully showcase some of your best products.

You should also make sure that your content is relevant and interesting. Being relevant and using keywords related to your products and services you offer on your site will help your SEO ranking when someone uses search engines to find your site. These things will definitely help increase your conversion.

You should also ensure that you improve the loading speed of your site. Sites that have a slow loading speed, which usually is more than 2 seconds, often have a high bounce rate. About 64% of customers, who do not like the performance and loading site of an online store take their business elsewhere. For this reason, your online store should load in less than two minutes.

You should also take advantage of mobile apps to boost your conversion. Mobile apps accounts for more than half of online users thus making your online store accessible by mobile app is likely to increase your conversion.

Similarly, take advantage of localization. Since search engine users are actively seeking something, they often need it fast. Therefore, they are likely to search for what they want within their surroundings. Specify your business area and list it on local directories.

Additionally, as search engines seek to provide the most relevant content to users, making your online store mobile-friendly and taking advantage of localization can help your online search rank increase profoundly.

2. Have a unique selling point (USP)

What is setting your online store apart from your competitors? The answer to this question can be the key to your conversion woes. Quite often, online stores that struggle offer nothing that sets them apart from their competitors.

You can have a USP by employing the following suggestions. You can offer free deliveries which your competitors do not have. You may also provide better price discounts compared to your competitors or you can provide better customer service with excellent after-sales services.  

Having a USP will attract more customers to your online store. This will help you as more traffic will often translate into improved conversion.

3. Make the customer journey as smooth as possible

The moment a potential customer makes contact with your online store, his experience can significantly determine whether he will continue to shop with you or take his business elsewhere.

In e-commerce, the customer journey plays a crucial role in the ultimate conversion. From the start, ensure that possible customers find your business by employing the right marketing for your e-commerce platform. Make your landing pages catchy for when they visit your site. This will help reduce the bounce rate on your platforms. You should also make it easy for customers to select and purchase items.

There should be a place where the potential customers can perform a quick search of your online store. Great product descriptions will help them know what your products are as they search for the items that they need or want.

You should make adding and removing items to their online carts simple. Make the steps for placing and paying for an order easy to follow as well. Complicated payment systems tend to drive customers away.

Engaging third party payment processing which enables you to take advantage of different currencies can be a big boost in your conversion. Once an order is placed and paid for, following through with a quick delivery of your product. Have a return policy readily available to customers and have a place on your site where they can rate your services. Excellent reviews are great for helping your e-commerce conversion.

Satisfied customers may come back to shop with you or even recommend your store to other customers. Maximizing your e-commerce stores profits means optimizing every stage of Conversion Funnels.

4. Make great use of analytics and tools

Analytics can play a key role when you want to study your performance and ultimately make key changes that may lead to an improvement in your conversion.

Information such as the number of visitors, measuring conversion, bounce rate, and where visitors are originating from can provide vital information that may help you make relevant decisions for your online store. Sometimes those numbers show you aren’t doing very well and an in depth analysis of the data can give you an idea of where the problem is. Once you change something for those problem areas, you’ll be able to increase the conversion of your site.

While e-commerce businesses are struggling to understand conversion, these are the best practices to significantly boost your conversion. Employ them see your success grow.

References:

https://www.impactbnd.com/blog/the-importance-of-website-load-time

https://straydigital.com/the-ultimate-guide-to-ecommerce-conversion-funnel-optimization/

https://www.currencycloud.com/company/blog/4-advantages-of-secure-payments-via-a-payments-platform/

https://www.daytranslations.com/blog/2016/08/top-five-benefits-of-localization-for-your-business-7729/

https://www.forbes.com/sites/mikekappel/2018/03/21/dont-flounder-learn-how-to-attract-new-customers/#7386a008447e