I have always tried to operate my business as ethically as possible and encourage every employee to uphold the same values in both their personal lives and dealings with our clients. I believe I will answer to God one day for every action undertaken.

A couple times each year we receive phone calls from potential clients asking us if we will do “adult websites” or other sites of a questionable nature. I have always turned them down quoting the line that we are a “family oriented business.”

But sometimes we receive requests for “grey-area” websites, like bars or clubs. This week I was approached and asked to create a site for a well-known local club. The offer was cash upfront and an advertising deal both inside the club and on TV. I am aware that this offer was too good to refuse. The club is well-known and draws customers from a very wide area. The deal had the potential to bring us in some good business while helping the club out of a bad situation too. This was a win-win for both companies.

I have to admit, I took a few minutes to think it over. I came up with some really good justifications to accept the deal, especially in these economic times. My company is responsible for putting groceries on the tables of four families... Some economists predict worse times ahead... I can use all the help I can get…

But I kept coming back to this point: Is it RIGHT? If the website is advertising somewhere I believe it is wrong to go to, is it RIGHT to assist the establishment in its deeds by helping them advertise? How would I feel in my heart the next time I prayed to God?

“Backbone” is standing firm on your principles despite everything happening around you. Yes, I had many justifications to take on this new client, but backbone said, “No.” And I believe God honors backbone when the principles stood on are Biblical and the actions are performed in a proper attitude.

I don’t know if God will bring in more business and make everything smooth in times ahead, but it really does not matter. I can live with myself and that is also “Backbone.”

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