Although almost anybody who designs websites calls themselves a web designer, there are very distinct differences between the three terms and the differences determine the type of website you will be provided, how well that search engine will perform for you and could even determine your search engine placement. Before you commit to a designer you should ask them about their background and experience.
A graphic designer is, of course, someone who designs graphics. A good graphic designer can design a beautiful website, but a graphically designed website usually performs poorly in the modern web environment. A graphic designer is taught to make designs look nice and attractive. This is attained through the heavy use of graphics which may cause the page to take longer to become viewable. Often they will design headlines and other text as pictures which will lower search engine ranking as search engines cannot "read" and index this important text. In addition, upkeep and maintenance on a graphically designed website is ultimately more expensive due to the greater time it takes to rebuild graphics as opposed to simply typing some text. We have seen numerous, beautiful websites that were built entirely as one graphic. These websites did not appear in search listings, took longer to load (become viewable) and were not helping the client.
Easy web builders have been around since the web became popular in the mid-nineties. GeoCities and Homestead were very popular and easy to work with. Today, many small businesses use Yahoo and GoDaddy to quickly create template-based websites. Office supply stores usually sell cheap DIY website programs which make it simple for anyone to design a website in a couple of hours. As a result, almost anybody who creates a website calls themselves a website designer. This could be your sister, cousin, co-worker, child or friend-of-a-friend. Web designers are a dime a dozen and there are many website design companies listed in the Dothan, Alabama market area. Most website design companies are sole individuals working out of their home attempting to earn some extra money. These individuals are typically inexperienced in search engine optimization, proper coding techniques and web format necessities which cause inherent problems with their websites in the search engines and especially in proper function on multiple web browsers such as Internet Explorer, FireFox, Chrome and Safari. A website that looks great in Internet Explorer may look terrible in Firefox or other internet browsers.
With that said, there are some web design companies who do know how to properly design websites, however, there are only two website companies in the Dothan, Alabama market area that are experienced website designers who I would trust my internet business to and of the two, only one has an office outside their home. Furthermore, you will notice throughout Wiregrass Advertising Incorporated's website we call ourselves "a website design company," which is true, but "web developer" more aptly describes our company. Unfortunately relatively few people type "web development companies" into search engines as opposed to "website design companies." As a matter of competition we must describe ourselves as a website design firm.
This brings us to our last term, web developer. A web developer is much more experienced than a designer and does more work with coding and building programs to make websites do what you want them to do. Most designers will provide an off-the-shelf or template solution to your website, but a web developer digs deeper and builds a program designed and tailored to your specific needs. One purpose of the initial consultation with Wiregrass Advertising is to determine what your needs of a website entail. What do your customers desire in a website and how can we make the website take some of your workload off of you? Although a portion of our clients only need a basic website, the majority of our clients desire a much more robust marketing tool that performs specific functions enabling them to capitalize on revenue generation. As a web development company we can design a great looking website and we can also take our clients ideas and needs to create a custom built website solution.
Often, the bottom line between a graphic designer, website designer and web developer is experience and talent. A sole individual web designer has limitations. It is highly uncommon for one person to be able to perform well in all three areas of graphic design, web design and web development. Most people achieve only one or two of these characteristics. The ultimate web company is a firm who employs a mix of individuals with experience and capabilities that can be meshed into the development of your website. A website design firm typically hires people who excel in specific areas, then combines those talents to create a website for their clients. Wiregrass Advertising, Incorporated is the largest website development company in the southeast offering our scope of services.
Contact Wiregrass Advertising, Inc. at 334-393-9099 or click HERE.
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