I have blogged about it before- clients who are very particular about every design detail of their website and do not allow us to build a website that truly markets their product or service. Here is a great example.
Recently we designed a website for Ronnie's Men's and Boy's Wear, Inc. in Dothan, Alabama. Despite Wiregrass Advertising's recommendations during the design phase, our contact was very firm on the exact wording of the text on every page. The result was very little text optimization for search terms. A couple of weeks later we received the inevitable phone call from the client complaining that they could not find their site in any search engine when trying their search terms. Again, we asked them to allow us to write the text on the pages and this time they agreed. Two weeks after optimization their website was on page one of Google for several of their chosen search terms. Johnnie Golden, Manager of the Dothan Ronnie's Menswear store, called me yesterday to tell of an experience they had the end of last week. Johnnie told us a gentleman came in who said he had found their store on an internet search engine and drove over 250 miles from Covington, Georgia to purchase his big and tall men's clothing from Ronnie's! The gentleman purchased over $300 of merchandise.
Now THAT is a website that works!
Wiregrass Advertising has been developing, designing and marketing websites for almost 15 years. We strive to develop websites that WORK for every one of our clients. After Ronnie's allowed us to make the design changes we recommended the site vastly improved in search engine ranking and convinced a customer to drive over 500 miles round trip to purchase. We can do the same for you- if you let us!
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