Most business owners do not have marketing degrees. Nor can they afford a marketing team. Yet marketing can be the very thing that decides the success or failure of a business. Most of the time the marketing strategy is haphazard and poorly implemented. The end result is lower than necessary sales and money wasted. Sometimes it results in the total failure of the business.
With a little bit of marketing help, direction and inspiration a mediocre business can be turned into quite a success. Over the past twenty years I have worked closely with many businesses and watched their mistakes as well as their victories. I have also watched many businesses who took my advice thrive and grow while other businesses chose to go their own path and failed.
Small business seems to be my company’s niche market. It could be everywhere, but I have noticed it more here, in south Alabama, that when business slows the first budget to be cut is the marketing budget. I have never understood that. It goes against everything I was taught in college as well as everything I have seen for twenty years.
I am sold on marketing. Not because I am in the marketing business, but because I know marketing works. But not just any marketing. A good marketing plan is a strategy. It is a game that, when well played, nets the winner a special prize. The looser looses all.
That “game” is what I love about marketing. Even when I play board games with my family I get very bored (pardon the pun) unless the game has strategy. I find myself always in the future. Planning. Strategizing. Scheming. My wife calls me a visionary. That is exactly the type of person you need for a marketing person. And guess what? My company and I are for hire as strategic marketing consultants. Contact us today.
Keywords: 2010
2009
509Media construction website design content writer contnet writing domain name domain registration dothan alabama web design companies Dothan By Design Greg Rickaby Designs host hosting Inc. Internet definitions marketing marketing consultant marketing consultation Nashville programmer seach engine optimization search engine SEO strategic marketing Strategy6 VeriQik web designer website design website developer website development WebWise Wiregrass Advertising Wiregrass Web Works