The Southeast's Largest Internet Marketing & Website Design Company
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 Wiregrass Advertising, Inc. Serves the world from Enterprise, Alabama
334-393-9099
"Websites that Work!    Advertising that Works!"

 

Wiregrass Advertising, Inc.'s Blog

Musings about website design, website development, search engine optimization and search engine ranking

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When Steve Strickland came by a couple of weeks ago he was concerned with the future economy and wanted to position his company to further hedge against a local downturn in new home starts. Initially he wanted a simple site that told a little bit about his company. Instead, Steve chose a website that showcases each home he has available for sale as well as previous homes. We installed a full real estate listing program allowing Steve to upload photos and list his homes just like the MLS. He also has a photo gallery he can add pictures to so his site can be kept up to date at all times. One of the neat things about his site is that the inventory program is completely search engine friendly so individual homes can show up in search engine searches!

Visit Steve Strickland's new site here: SteveStricklandHomes.com

When Wiregrass Advertising, Inc. opened for business many years ago we decided against the one-size-fits-all website design approach of "X" number of pages for "X" number of dollars. Most designers use this faulty internet marketing tactic to gain customers.

As an internet marketing company, we know this business model usually leaves the customer with a website that cannot grow with their company and does not WORK for the customer and loses many potential sales. As a result, we do not have "customers." We have "Clients."

The web is full of opportunities for companies to present their services and products in the best light possible. Therefore we custom design every website and create them with components that match the exact needs of our clients.

Let me give you an example. Last summer we had a client call to obtain pricing. They had all but decided to use a "cheap" design company who was providing them with a specific number of pages and allowing them to select the template design they liked best. After discussing the client's business goals and ideas I quickly realized the brochure website they were planning on having built was not going to generate the revenue they wanted. Instead, we installed a custom program that allowed their customers to immediately obtain information that would otherwise have been delayed.

Roughly, our price was two times more expensive than the cheap web design company. However, prior to our developing their website, our client had anticipated hiring an employee to keep up with the increased workload generated from the website. By creating and installing this specialized program, we were able to decrease the daily workload and now the company does not need the extra employee. This has provided them with significant and real monetary savings far exceeding the cost of their website for many years to come.

That is why we do not place pricing on our website. A one-price-fits-all approach does not work for us or our clients. Our goal is to provide a website that WORKS for our clients and generates real income. It is not the "pages" that matter. It is what those pages "DO" that matter.

Contact us today and we'll be glad to discuss your specific needs and provide a website that is developed based on those needs that is also fairly priced.

There are many areas of expertise in the classification of website design and development. The majority of website designers are in business to simply throw up a website with "X" number of pages, charge a monthly fee for eternity and move on to the next customer. This type of website design usually leaves the customer with a pretty brochure that does not get them business. I recently met with a potential client who told me that his company currently has six websites online geared toward different keywords. We did a Google search and three of their websites showed up as listings one, two and three on the first page. My question was, "How many contacts do you receive on a monthly basis from these sites?" The answers was only one or two. My reply, "Then your websites are not working for you."

The difference between a marketing company designing a website and a website designer creating a pretty brochure is the ability of the website to generate business for your company. Wiregrass Advertising, Inc. is an internet marketing company. We build websites that WORK for you.

Dale Gilley and his brother started Enterprise Bella last year as a provider of candles and nicely fragranced body lotions, soaps and room sprays. Initially, Dale requested Wiregrass Advertising, Inc. design a brochure for his company and then quickly followed that up with a full e-commerce website after he saw how great the brochure looked!

Dale gave us one of our best compliments ever too. When we discussed his website design during the initial consultation he stressed repeatedly that he wanted it to look elegant. After the website was developed he realized that his candle jars looked too cheap for the website and ended up completely changing the jar line bringing it up to par with the website. You might say we did too good!

Within two days of putting the website live, Dale received his first order which totaled nearly $100. Congratulations, Dale!

You can order candles and other fragrance items at www.CoffeeCountyBella.com.

Wiregrass Advertising, Inc. has been developing e-commerce websites since 2004. Contact us today at 334-393-9099 for information so we can develop an online store for you too.

2009 was one of the strangest years ever! We have been providing website design services to the world from south Alabama since 2004. I can look back over the records and each year has been pretty much the same "traffic" pattern as far as slow and busy times except for this year. Consistently in 2009 the months or weeks that should have been slow have been some of our busiest, right through the November and December holidays. The fact that we have a lot of website work to do mid-December is unusual, but I am excited about it and hope it continues into next year! Despite everything, this year, like every year before, has been another record breaker in income, clients served, websites developed and more.

We started our print business in February (http://www.printinenterprise.com). It took off rapidly and has been a great compliment to our website design services. Our clients like the fact that we can design their website, brochure, business cards, postcards and other advertisement materials all to reflect the other and then print the items too. One stop "marketing shopping" convenience.

Last January we rented a booth in the First Annual Enterprise, Alabama Chamber of Commerce Business Expo. We received quite a bit of exposure. There are still many people who do not know they can find world-class website design and development in Enterprise.

The highlight of the year, as always, was meeting new clients and making new friends. We were able to help many people and saw much fruit from our endeavors. The success of Wiregrass Advertising, Inc. is directly tied to the success of our clients and we appreciate every client who has entrusted their internet development to us.

And now to 2010! Bring it on!!

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Contact us today to join the Wiregrass Advertising Family!