There is a beautiful TV commercial running right now. It talks about a $6 haircut store opening across from an established barber shop. Instead of rolling over and giving up, the established barber hung up a banner saying, "We Fix $6 Haircuts." The ad continues that a few months later the cheap haircut store was out of business.
As the owner of an established website design business I can relate to this commercial. Few businesses are as cutthroat as web development. There are two reasons for this. First, there is an entire group of people who think because they own a computer they can develop websites and then they offer their services for free or a couple hundred dollars. Second, since the internet is still a relatively new market, the average business owner is not aware of what a properly designed and developed website can do for them. The average person calling our office asks for a couple page website that simply shows what they offer. I have to agree with them. A website like that may only be worth a couple hundred dollars in labor, but is usually worthless as a marketing tool.
As the public becomes more internet savvy they expect more from the websites they visit. Competition on the web is fierce. Every website needs to be able to convince the consumer to do business with the respective business or the website viewer will simply move on. Today, websites that "work" are not cheap to develop. Websites that "work" take many hours to build.
But getting back to the TV commercial. Like the established barber, Wiregrass Advertising has continued to grow and be stronger every year we have been in business because we never offered a cheap website. We have watched many competitors come and go who have offered cheap website design. And the emphasis is on "go." Why is the competition gone? Because the cheap websites did not WORK for the business owner and the cheap web designer was unable to stay in business. And like the established barber, let me hang my banner that says, "WE FIX CHEAP WEBSITES!"
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