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Why Redesign Your Website?
There’s a lot of websites out there, around 80
million of them, and that number is twice what existed three years
ago. That means that about 50% of the sites on the Internet
were created since 2003. At this rate, websites become quickly
dated, as new sites continue to bring new knowledge and new
technologies to bear in their design and capabilities, and
ultimately the experience they provide to their visitors.
In reality, if your site is two years old or more,
you should be analyzing your site’s current competitive standing.
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Examine your competitors’ web sites.
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Honestly appraise if their web sites are
aesthetically “better” than yours.
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Do your competitors offer significant
features that you don’t, such as live chat, a customer forum, or
“tell a friend”?
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Do they provide a better presentation of
product or services? Are “specials” highlighted?
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Go through their checkout process.
Is it faster and easier than yours?
If your answer to any of the above is “yes”, you
should probably consider having your site redesigned. There
are many reasons for why your site no longer stacks up, including:
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Your website was built on a small budget.
Many websites are launched with a budget inadequate for creating
a professional Internet presence.
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Your web site looks “dated”.
Technology keeps moving forward, and what looked great a few
years ago is now out of step with today’s design standards and
shopper expectations.
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Your business has changed.
Your business has grown, and your web site is no longer a clear
reflection of your business proposition.
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Your competitors are ahead of you.
Lead the pack rather than following it. Offer features
that represent clear competitive superiority.
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You now better understand your customers.
You’ve developed a deeper understanding of what your customers
are looking for and some of the problems that they might have
encountered on your site. You need to factor those
elements into a redesign that more effectively caters to your
market’s expectations.
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Content is difficult or costly to keep
fresh. More current web
tools allow the site owner to easily update all the content on
their website, keeping it fresh and relevant.
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You need to increase your site’s
visibility. If your
original site was developed with little consideration to what
search engines use for ranking your site, a redesign with new
content will raise your site’s search engine rankings.
Article by Best Website Services,
Aurora, IL
Wiregrass Advertising-
Advertising that WORKS!
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